When the elements call to us it’s the ultimate seduction. We must go. This magnetic pull for freedom, for performance, for exhilaration - beats fear. We understand what it takes to commit to the unknown.
INSPIRED BY NATURE
Engineered. Refined. Intuitive.
Nothing teaches design like nature. That’s why the North design process starts and finishes on the water. Every day we are inspired – and humbled - by nature’s engineering genius and her beautiful, intuitive simplicity. To that, we add cutting-edge technology and decades of expertise.
We are driven by passion
The people shaping our brand are first and foremost a team of riders. What absolutely unites us is a desire for a more intuitive, more natural and more powerful experience between water, wind and sky. Our passionate team constantly innovate and prioritise what is really important to the rider....
As a business so closely connected to the ocean and the elements, we find we have a responsibility to care for it and help to conserve our planet. Amidst other changes, our desire to reduce plastics and help the environment sees us using more sustainable materials and packaging.
We understand the unbreakable bond between the elements and our tribe. We too, feel the pull.
The North brand started in 1957 when Olympic gold medallist and trained engineer, Lowell North, sought to change the world of sailing through precision technology. North pioneered advanced computer modelling in the design and manufacture processes.
North Kiteboarding and North Foiling are part of North Actionsports Group, owned by North Technology Group. Our Brand and Product Development team are based in New Zealand, home of the America's Cup and an R&D playground exposed to wind and swell from all directions.