Innovations outside the Pro Series range include the new ultra-minimalist Flex bindings and a new Short Throw Navigator Control System, designed especially for riders with a shorter reach.
The homecoming campaign comes ahead of the new season collection campaign launches, where each family of products will have its moment in the spotlight.
Join North as they journey through their different rider-style collections and meet the personalities who feature in each campaign: Jesse Richman, Nick Jacobsen, Graham Howes, Karlie Thoma, Capucine Delannoy, Camille Delannoy, Luca Ceruti, Jett Bradshaw, Cohan van Dijk, Marc Jacobs, Chucho Nonnot, Fabi Muhmenthaler, Marley Franco and Bowien van der Linden.
"We may have a new logo," says Mike, "but the brand hasn't changed. We stand firm in our core design principles. We are engineered, refined and intuitive. We are North."
Watch North Kiteboarding 2024 Video – It Calls
Watch North Foils 2024 Video – Run Fly Be
*All Videos and website links in the above article will go live on 24 July