The 100% natural, breathable Organic Cotton Signature tee features ‘We chase this feeling” NORTH design printed in blue on the back, and the NORTH word logo over you heart. Made from 100% organic cotton – better for you and the planet. Organic cotton ... is grown using methods and materials with a low impact on the environment. The production systems replenish and maintain soil fertility, reduce the use of toxic pesticides and fertilizers, help prevent water contamination and conserve biodiversity.